Did You Leave Your Footprint

As you know, the internet is populated with millions of web sites, and with these many sites the only way someone finds a new or interesting site is via either a search engine search, or by finding a link to the site in an article, review or message written by someone else.

Having high ranking in the engine is the quickest way to be found by people looking for what you offer.

But after you achieve that top ranking, the next step is to start 'leaving footprints' to your site at well visited places on the net.

By 'leaving footprints', I mean placing links to articles on your site in appropriate locations on the web, where the links will be viewed in a positive manner by those who see them.

Doing it correctly
When pursuing the footprints strategy you have to be very careful not to come off as a spammer or unwanted link. For example, it is inappropriate to provide links to or promotion about products that are not immediately related to the matters being discussed.

Here are steps to take to insure your footprints are welcome:

Don't spam - never, ever post a link to a sales message.

Post links to specific articles, not just a web site - generally the footprint link is posted as the answer to a specific question.

Post links to 'publically accessible' articles - if the link is to a members only area of your site, you are going to make a lot of people mad when they click that link (and making people mad is not the way you want to introduce your site).

Better to place the article in a public area. Not only does this make reading easy, it gives others a reason to post links to the same article.

Post links only to valuable information - before you link to a page, make sure the page includes valuable information. If your linked-to page disappoints or is poorly presented, it can cause a negative feedback in the discussion forum. Let your page impress with quality and usefulness.

Don't overdo it - don't post too many links to your site within a single discussion forum. If the site owner feels that you are taking advantage of the situation, you might be banned.

Don't be a 'know it all' - rather than try to answer a detailed question in a message post, just post a link that says, 'find your answer here – and the link to the answer.

The idea is to be helpful, not boring, obnoxious, pushy or argumentative.

Do Post links to a large number of sites - the more appropriate footprints you place on the web, the bigger benefit they will provide. Better to post one footprint on 50 different sites than 50 footprints on just one site. (Use the search engines to search for questions that have been posted to discussion forums - and post replies to the questions you have written articles with the answers.)

Also, spend time finding the high traffic forums and post your footprints there.

Do post in places where the media writers hang out - people who write articles for the media (like USA TODAY and the wire services), find most of their information on the web pretty much the same way - through search engines and discussion groups.

Make it a point to find out what discussion groups the media read in your subject area, and be sure to leave appropriate footprints there.

And DONT BE A SPAMMER! - it bears repeating. If you don't have an appropriate response, don't leave a footprint. Doing so will label you as a spammer, and no one will provide links to sites of those who are spammers or too pushy with a sales message.

The footprints add up

As you might imagine, having appropriate and useful footprints on a few hundred sites can significantly increase the awareness of visitation to your own site.

Even better, having those links will greatly increase your search engine ranking - as the search engines do give you higher scores when other related sites link to you.

Again, the secret to success with the footprint strategy is:
Only place appropriate and useful footprints Place footprints on a wide range of sites Place footprints on a continual basis - make it a point to add a few footprints every day

Visit Magnetic Sponsoring  for more help to become the hunted instead of the hunter

Very Highly recommended by  Larry Guzda

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