Wednesday, February 24, 2010

Steps to Publishing Success

Even if your best friend owns a top publishing
company, giving you an immediate "in," this does not
guarantee publishing success.

First, you have to write a quality book that has a
clear target audience. And your book must answer a
common problem or need that audience shares. Then you
have to develop a marketing plan, and stick to it for
at least two years.

Let's begin with the process that should commence
before you write your first word. Begin by reading A
LOT. Read both books you passionately love and books
you can't seem to make it past page five. Then figure
out what the author did in the book you loved, and
what was wrong with in the book you couldn't finish.
Write down these points so they are crystal clear to
you. Read other people's books for inspiration and to
discover what you should avoid as a writer.

The next step is to plan out your book. Narrow down
your subject, and then divide it into chapters. Each
chapter should address a specific aspect of the
problem your book is going to solve. In each chapter,
break the specific aspect down into several parts.
This will help your readers take in your information a
bit at a time instead of overwhelming them with every
bit of information clogging up the pages until they
feel like they're about to go blind. It's not quite
spoon-feeding the information to your readers, but
it's close.

The next two steps are obvious. Write your book and
then revise it. And then revise it again. And perhaps
again. Of course, writing is extremely hard, and
writing a book can seem like an impossible task. There
are many books out there that give you guidelines to
help you become familiar - and even love - the process
of writing and revision. Find a number of books about
writing. Better yet, find a number of books about
writing the specific type of book you aspire to write.
These can serve as roadmaps on your writing journey.

Once you've written your ebook and revised it at least
twice, show it to someone else whose opinion you
respect. If you're lucky enough to know a good editor,
see if you have something to barter for him or her to
go through your manuscript. Or join a writing group
and let the other members critique your work.

Then take all these ideas from other people, and
revise your manuscript one last time. And then stop!
Put down that pen! Get your hands off the keyboard!

One of the most important steps to actually producing
a book is to know when to stop writing and tinkering
with it.

You've finally written your ebook! Pop open the
bubbly! Give yourself a night out on the town!

Okay, now that this necessary celebration is out of
your system, what do you do next?

How to turn your ebook into Profits

Ebooks are a revolutionary way to publish your book
without incurring the costs of print production. All
you need is a relevant and targeted subject and some
inexpensive software, and you can transform your
manuscript into a book.

The problem, in terms of actually seeing any profits
from your ebook, is that the market is overwhelmed
with ebooks, and many of them are not worth the time
it takes to download them. Just because the ability
exists to easily produce an ebook, doesn't make it
good writing.

Make sure your book does not simply rehash old
material. You will injure your credibility as an
author by claiming to offer valuable new insights and
disappointing your audience with material they've read
a zillion times before. So spend enough time writing
and revising your book to make sure it's of the
highest quality and presents the most current
information. A good book will eventually sell itself;
false claims about your book will make it extremely
difficult to sell any future books you may write.

Assuming you have determined that you do indeed have a
quality product that answers some question or need of
your target audience with NEW information, how do you
know how much to charge for it? Rule number 1: Set a
price for your book equal to its value. An
under-priced book will only give the impression that
your book isn't worth very much.

To figure out a fair price, estimate how much time you
put into creating it and how difficult it was to
transform the necessary information into
understandable and engaging writing. Figure out how
much your time and effort is worth, and then price it
accordingly. The goal is for you to be adequately
compensated for your talent, your time, and your
effort.

Once you've figured out a price that is high enough to
convey the value of the book, but not so high as to be
out of the reach of your target audience's mean
budget, then it's time to offer it for sale on your
website. To attract sales, you will need to develop a
promotional campaign, particularly if you are an
unknown author.

There are multitudes of books about self-promotion
that will guide you in your efforts. Choose a plan
that is both creative and professional. Learn how to
write a catchy yet informative press release, and send
copies of your ebook to sites that specialize in ebook
reviews.

Learn how to write powerful sales copy, or hire
someone to write it for you. This is an essential. You
absolutely need excellent sales copy to sell your
book. Make sure the copy includes all the reasons your
target audience needs your book, and the benefits they
will derive from buying it.

Use graphics in your promotional materials. Beautiful
graphics have the power to instantly convey the
quality and value of your ebook. Graphics can also
convey the amount of valuable information the book
contains, and your careful attention to detail.
Professional graphics sell professional books. They
reassure the customer that the product is what it
claims to be.

Consider excerpting chapters for articles. You can
offer these tidbits for free on your website as a sort
of demo of your book. Include an order form for your
ebook at the end of the excerpted articles.

Finally, when you set-up your download link, make sure
to simplify the process. It's a good idea to offer a
few bonuses that make your book even more enticing to
purchase, but make sure the bonuses are valuable and
high quality. Too many bonuses that are basically a
load of useless stuff will compromise the impression
your audience has of your ebook. The goal is to convey
to your audience that they are getting a quality
product for a good deal. That means applying
restraint, especially when it comes to adding bonus
items. Too much free stuff offered diminishes your
credibility.

Make sure your book is a quality product. Make sure it
is relevant and current. Develop an effective
marketing plan that includes excellent sales copy and
excerpted articles. Then offer your book for sale, and
wait for your audience to discover you!


Presented By Larry Guzda

Build Your Business Even If You Are On A Budget. These Free Videos Will Show You How! http://www.blghomebiz.com/
Note!! I will probably make money from purchases from recommended sites on this blog, assume I will profit from recommendations on this site. This Article May Be Copied, BUT, NOT Changed In Any Way

Monday, February 15, 2010

Why Write an eBook?

It's not true that everything that has been said has
already been written. Since that unfortunate axiom
came into use, the whole universe has changed.
Technology has changed, ideas have changed, and the
mindsets of entire nations have changed.

The fact is that this is the perfect time to write an
ebook. What the publishing industry needs are people
who can tap into the world as it is today - innovative
thinkers who can make the leap into the new millennium
and figure out how to solve old problems in a new way.
Ebooks are a new and powerful tool for original
thinkers with fresh ideas to disseminate information
to the millions of people who are struggling to figure
out how to do a plethora of different things.

Let's say you already have a brilliant idea, and the
knowledge to back it up that will enable you to write
an exceptional ebook. You may be sitting at your
computer staring at a blank screen wondering, "Why?
Why should I go through all the trouble of writing my
ebook when it's so impossible to get anything
published these days?

Well, let me assure you that publishing an ebook is
entirely different than publishing a book in print.
Let's look at the specifics of how the print and cyber
publishing industry differ, and the many reasons why
you should take the plunge and get your fingers
tapping across those keyboards!

Submitting a print book to conventional publishing
houses or to agents is similar to wearing a hair shirt
24/7. No matter how good your book actually is, or how
many critique services and mentor writers have told
you that "you've got what it takes," your submitted
manuscript keeps coming back to you as if it is a
boomerang instead of a valuable mine of information.

Perhaps, in desperation, you've checked out
self-publishing and found out just how expensive a
venture it can be. Most "vanity presses" require
minimal print runs of at least 500 copies, and even
that amount will cost you thousands of dollars. Some
presses' minimal run starts at 1,000 to 2,000 copies.
And that's just for the printing and binding. Add in
distribution, shipping, and promotional costs and -
well, you do the math. Even if you wanted to go this
route, you may not have that kind of money to risk.

Let's say you already have an Internet business with a
quality website and a quality product. An ebook is one
of the most powerful ways to promote your business
while educating people with the knowledge you already
possess as a business owner of a specific product or
service.

For example, let's say that you've spent the last
twenty-five years growing and training bonsai trees,
and now you're ready to share your knowledge and
experience. An ebook is the perfect way to reach the
largest audience of bonsai enthusiasts.

Ebooks will not only promote your business - they will
help you make a name for yourself and your company,
and establish you as an expert in your field. You may
even find that you have enough to say to warrant a
series of ebooks. Specific businesses are complicated
and often require the different aspects to be divided
in order for the reader to get the full story.

Perhaps your goals are more finely tuned in terms of
the ebook scene. You may want to build a whole
business around writing and publishing ebooks.
Essentially, you want to start an e-business. You are
thinking of setting up a website to promote and market
your ebooks. Maybe you're even thinking of producing
an ezine.

One of the most prevalent reasons people read ebooks
is to find information about how to turn their
Internet businesses into a profit-making machine. And
these people are looking to the writers of ebooks to
provide them with new ideas and strategies because
writers of ebooks are usually people who understand
the new cyberspace world we now live in. Ebook writers
are experts in Internet marketing campaigns and the
strategies of promoting and distributing ebooks. The
cyberspace community needs its ebooks to be successful
so that more and more ebooks will be written.

You may want to create affiliate programs that will
also market your ebook. Affiliates can be people or
businesses worldwide that will all be working to sell
your ebooks. Think about this? Do you see a formula
for success here?

Figure out what your subject matter is, and then
narrow it down. Your goal is to aim for specificity.
Research what's out there already, and try to find a
void that your ebook might fill.

What about an ebook about a wedding cake business? Or
an ebook about caring for elderly pets? How about the
fine points of collecting ancient pottery?

You don't have to have three masters degrees to write
about your subject. People need advice that is easy to
read and easily understood. Parents need advice for
dealing with their teenagers. College students need to
learn good study skills - quickly. The possibilities
are endless.

After you've writtten your ebook

Getting your ebook out is going to be your focus once
you've finished writing it, just as it is with print
books. People will hesitate to buy any book from an
author they've never heard of. Wouldn't you?

The answer is simple: give it away! You will see
profits in the form of promoting your own business and
getting your name out. You will find affiliates who
will ask you to place their links within your ebook,
and these affiliates will in turn go out and make your
name known. Almost every single famous ebook author
has started out this way.

Another powerful tool to attract people to your ebook
is to make it interactive. Invent something for them
to do within the book rather than just producing pages
that contain static text. Let your readers fill out
questionnaires, forms, even crossword puzzles geared
to testing their knowledge on a particular subject.
Have your readers hit a link that will allow them to
recommend your book to their friends and associates.
Or include an actual order form so at the end of their
reading journey, they can eagerly buy your product.

When people interact with books, they become a part of
the world of that book. The fact is just as true for
books in print as it is for ebooks.

That's why ebooks are so essential. Not only do they
provide a forum for people to learn and make sense of
their own thoughts, but they can also serve to promote
your business at the same time.


Presented By Larry Guzda 

Build Your Business Even If You Are On A Budget. These Free Videos Will Show You How! http://www.blghomebiz.com/

Note!! I will probably make money from purchases from recommended sites on this blog, assume I will profit from recommendations on this site. This Article May Be Copied, BUT, NOT Changed In Any Way

Friday, February 12, 2010

Panic Attacks: How to Prepare

If you suffer from an anxiety disorder, panic attacks may be a part of your life. Even with proper medication, many patients suffer from panic attacks. Although predicting when a panic attack will happen may be a bit tricky, you can take steps to prepare for these panic attacks in order to take back control of your life.

The first step to taking back that control is to learn to breathe. When a person has a panic attack, often they feel so overwhelmed that they forget to simply breathe properly. Many doctors, therefore, advocating safe breathing practices in order to help calm anyone having a panic attack. In fact, if you’ve ever had a panic attack in public, someone may have tried to get you to breath into a paper bag. This may or may be a good method for you, but the fact is that you should know and practice your breathing exercise before you are panicking. Have a plan—learn calming breathing techniques and practice at least twice a day.

Other relaxing practices may also be able to help your panic attack. Of course, you might find it difficult to even consider meditation when you’re having a panic attack, but by learning this relaxing procedure, you can use some of the same calming techniques that help you to meditate to help you calm down.

Another great way to prepare for a panic attack is to simply know your triggers. Do you have a specific phobia? Is excess stress your downfall? Do certain situations seem impossible for you? When you know what triggers panic reactions, you can do your best to avoid or minimize these situations.

You should also be medically prepared for a panic attack. When you go outside of the home, take with you a list of emergency contacts, which should include your doctor’s number, your local crisis hotline, and members of your personal support systems. You can use these phone numbers yourself if you feel a panic attack starting, or another person will easily find this information in your purse or wallet if you are not capable of helping yourself.

Also take with you a bag to help you feel comfortable and calm down during a panic attack. A crucial part of the bag is any medications you may be taking, along with instructions on taking it. You can also include any items from home that will help you feel more comfortable. This can include herbal tea, a stuffed animal, religious items, photos, rubber bands to snap on your wrist, mints, hand cream, money, a puzzle book, and anything else that may help you relax, stimulated your brain, or distract yourself. Remember, comfort is key.


Presented By Larry Guzda 

Build Your Business Even If You Are On A Budget. These Free Videos Will Show You How! http://www.blghomebiz.com/
Note!! I will probably make money from purchases from recommended sites on this blog, assume I will profit from recommendations on this site. This Article May Be Copied, BUT, NOT Changed In Any Way

Thursday, February 4, 2010

Understanding OCD

Obsessive-Compulsive Disorder is one of the more widely known types of anxiety disorders, but in actuality, few people understand how it works. People with Obsessive-Compulsive Disorder, or OCD, aren’t crazy. They simply have persistent behaviors that upset their daily lives. OCD ranges from very mild to severe, and some have even suggested that everyone has OCD, but it is simply a matter of controlling your thoughts and actions so that you can live a normal life.

OCD, as its name implies, has two main components—the obsession and the compulsion. The obsession is usually a fear or desire, such as the fear to contamination or the desire to be perfect. The compulsion is the repetitive behavior that is a result of the obsession. For example, someone with the fear that a loved one will die may feel a compulsion to always count everything to a certain number. They irresistibly feel as though their loved one will somehow die if they do not count to this number. Obsessions and compulsions can sometimes be relieved with rituals, which may help to temporarily relieve the stress.

Although many people will joke that they “have OCD” when they are nit-picky about cleaning or do something odd, sever OCD is truly no laughing matter. A person who suffers severely from this conditions will probably not be able to work, go to school, live alone, drive, or even go out in public.

OCD is chronic, although many people try to hide their symptoms from others and stop the compulsions at the very least. Most people with OCD understand that they are being irrational, but they just can’t help it. What causes OCD to develop in the first place? While many originally thought it was due to childhood environmental conditions, it is now reported that a specific neurological problem may be the cause. More than one factor is probably at work here and although there are treatments, there are no known cures to OCD.

Getting help, however, is very important. With medication, behavioral therapy, and counseling, patients with OCD can truly start to lead somewhat normal lives one again. Talking to your doctor about your OCD concerns is the first step to controlling your life and health. At the very least, talk to a friend. He or she may be able to help you take the right steps toward treating your OCD.  This disorder can be devestating, but with a little hard work, one can overcome OCD.


Presented By Larry Guzda

Build Your Business Even If You Are On A Budget. These Free Videos Will Show You How! http://www.blghomebiz.com/
Note!! I will probably make money from purchases from recommended sites on this blog, assume I will profit from recommendations on this site. This Article May Be Copied, BUT, NOT Changed In Any Way