Ebooks are Promotional Powerhouses

Ebooks are part of the new frontier of cyberspace.
They are an entirely new medium for sharing marketing
information, ideas, techniques, and expert knowledge.
Each day the number of people accessing the Internet
grows, causing the exposure of your ebook to increase
incrementally. It's obvious why electronic
self-publishing has become so popular so quickly.

The publishing industry, I hope, does not intend to
forever banish the printed word to the dustbin of
history. Books in print have their own special
qualities and merits, and the world would be
diminished by their disappearance.

Having said that, let's look at what makes ebooks so
important and so unique. Ebooks have certain abilities
and qualities that other mediums do not possess.

For example, ebooks are fairly easy to produce, and
their production cost is inexpensive. Just think about
it: you don't need a publisher, an agent, a printing
press, offset film, ink, paper, or even a distributor.
You just need a great concept, the ability to write it
or to hire a writer, and the right software.

Additionally, ebooks are easily and rapidly
distributed online. They are also easily updated; they
do not require a second print run. All you need is to
go into your original creation and modify the text or
graphics. Because of this flexibility, ebooks can
change and grow as fast as you can type.

Ebooks are also immediately obtainable. You don't have
to go to a bookstore or search through endless titles
at an online bookstore. All you have to do is download
it from a website, and presto! It's on your computer,
ready to be read.

Ebooks are interactive. This is one of the most unique
and specific qualities that ebooks offer. You can add
surveys that need to be filled out, order forms for
customers to purchase your products or goods, sound
and video that draw your reader into the virtual world
of your ebook, even direct links to relevant sites
that will expand your ebook outward. The potential is
virtually limitless.

Ebooks have a particular kind of permanence that other
mediums do not possess. Television shows and radio
shows air once, and then may rerun a few times. Ebooks
remain on your computer for as long as your choose,
and they can be read and reread whenever you choose
to. They can even be printed out and stored on the
shelves of your traditional home library.

Presented By Larry Guzda 

Build Your Business Even If You Are On A Budget. These Free Videos Will Show You How! http://www.blghomebiz.com/
Note!! I will probably make money from purchases from recommended sites on this blog, assume I will profit from recommendations on this site. This Article May Be Copied, BUT, NOT Changed In Any Way

How to Price Your eBook

You've written and compiled an ebook. Now you have to
decide how much to charge for it. Finding the right
price is essential to the success of your product. If
you charge too little, people will think it's of
little value, and they won't purchase it, or even it
they do buy your book, you will have to sell thousands
of copies to get to the point where you can begin to
see a profit. If you price it too high when compared
with your competition, you will find yourself steadily
lowering the price, which will cause you all kinds of
new problems in the future. For example, if you sell
your ebook at first for $39.99, and later reduce it to
$24.95, don't you think the people who bought it for
$39.99 are going to be PISSED?

Choosing the right price for your ebook is one of the
most critical parts of the marketing process. The
first rule of pricing ebooks is to never underprice.
Determine the highest price your audience can afford,
and then if you find your book isn?t selling, you can
always reduce the price. Before you take that step,
make sure you are promoting your book like crazy on
the Internet and on websites. The price should be
aimed at bringing in profits, but you should never
forget that price is one of the factors that people
use in judging the value of your ebook ? before they
buy it. So always start with the highest price, and
then launch a mega-marketing campaign.

Pricing an ebook is particularly difficult because
ebooks are a fairly new commodity. Since they are
digital, the value of an ebook is as confusing as the
understanding of what digital actually is to the
average layperson. This means that we must look at
ebooks in a different light in order to determine
their actual worth in this brave, new cyber world.

Let's look at the difference between a book in print
and an ebook. A printed book is an object you can hold
in your hand, store on your bookshelf, even hand down
to the next generation. It is priced on factors such
as paper stock, design and production costs, and
marketing.

But the fact that unites ebooks and print books is
that they are composed of ideas. It is the ideas in
these books that have the ability to change, or
possibly transform, people's lives.

What do you think an idea is worth when evaluated
against the cost of paper and ink?

It is the IDEAS that are valuable! That is how you
determine the cost of your ebook.

What should I charge for my ideas?

There are all different formulas and methods for
determining the correct price for your ebook. Let's
begin with honing in on your ultimate goals.

Decide if your goal is to get wide distribution and
maximum exposure. This goal is aimed at drawing
customers to your business or service, or to
establishing the credibility of your reputation. If
this is your main goal, you should aim to keep your
price on the low side. Some authors have even priced
their ebooks at a profit loss to draw a high number of
new customers. The key is to find a price that
maximizes your profits and the number of books you
sell.

This is an excellent pricing strategy if you are
looking to acquire long-term customers. Long-term
customers are extremely likely to buy from you again
and again ? as long as the first ebook they buy is of
exceptional quality and beneficial to the customer.

However, if your book contains valuable ? and more
importantly NEW information, references, or techniques
? then you should aim to price it on the high end.

After you figure out your goal, you must figure out
what your audience's need is for your ebook. For
example, does your book solve a particular problem? If
it does, and solves it in a way that hasn't been
written about in one hundred other ebooks, you will be
able to achieve high sales at a high price. If your
book solves a problem or answers questions in a new
and unique way, you should price your book as high as
you can go. You will achieve larger profits this way,
but bring in fewer customers. Just make sure the
question or problem that your book solves is one that
is important and relevant to the majority of your
market audience. If your ideas are not common
knowledge, or you are presenting a brand new
technique, you will be able to sell books at a high
price. Just be prepared for your competition to
undercut you on price as soon as they hear about your
book.

Keep in mind that the above pricing strategy is
temporary. Eventually, you will cease to sell books at
this high price. So figure out in advance how long you
plan to offer your ebook at this high price, and when
that time is up, change your pricing strategy.

If you want to see large profits over customer draw,
aim for an audience that is looking for easy solutions
to their problems at a low price. If your book is
aimed at solving one particular problem rather than
general advice, then you can charge more. Start at the
highest price the market will bear to bring in the
largest profits, and plan to discount the book a
number of times throughout the year.

Marketing Strategies

The key that unlocks the sales potential of your ebook
is to find a single sentence that becomes your selling
handle. This sentence states what question or problem
your book answers and the benefits your ebook can
provide. Then be sure to use that sentence in every
piece of sales and promotional material, and every
time anyone asks you about your ebook.

Besides promoting your books assiduously online, there
are several other strategies that can help you sell
more books.

One is to give something away for free with your book,
such as a valuable bonus item. Or bundle several
ebooks under one price, which lowers the price for
each ebook if they were sold separately.

An effective technique for figuring out a price is to
send out a survey to your current customers. If these
customers have already bought an ebook from you, ask
for their opinion in terms of price. Do this by
creating a sales page for the new book, but don't
include a price on that page. Instead, add a number of
links to survey questions that ask pointed questions
to aid you in assigning a price to your ebook.

Another strategy is to test out prices by creating a
number of duplicate sales pages with different prices
on each page. Make sure your sales copy is exactly the
same on every page, and includes your selling-handle
sentence. Then figure out for each page the conversion
ratio between visitors to your site and sales of your
book. This will tell you what your optimum price is.

Ultimately, if you've written a book that solves a
problem or presents a new technique, your book will
bring in both traffic and profits. So be sure to write
that selling-handle sentence that sums up what problem
your book solves and what the benefits of your book
will be to the customers who purchase it. And then
watch your market come to you!
Presented By Larry Guzda

Build Your Business Even If You Are On A Budget. These Free Videos Will Show You How! http://www.blghomebiz.com/
Note!! I will probably make money from purchases from recommended sites on this blog, assume I will profit from recommendations on this site. This Article May Be Copied, BUT, NOT Changed In Any Way

How to Write an Ebook

The hardest part of writing is the first sentence.
When you look at the whole project, it seems like an
impossible task. That's why you have to break it down
into manageable tasks. Think of climbing a mountain.
You are standing at the foot of it and looking up at
its summit vanishing into the clouds. How can you
possibly scale such an immense and dangerous mountain?

There is only one way to climb a mountain ? step by
step.

Now think of writing your ebook in the same light. You
must create it step by step, and one day, you will
take that last step and find yourself standing on the
summit with your head in the clouds.

The first thing you have to do, as if you actually
were a mountain climber, is to get organized. Instead
of climbing gear, however, you must organize your
thoughts. There are some steps you should take before
you begin. Once you've gone through the following
list, you will be ready to actually begin writing your
ebook.

Beginning Steps to Writing an ebook

First, figure out your ebook's working title. Jot down
a few different titles, and eventually, you'll find
that one that will grow on you. Titles help you to
focus your writing on your topic; they guide you in
anticipating and answering your reader's queries. Many
non-fiction books also have subtitles. Aim for clarity
in your titles, but cleverness always helps to sell
books ? as long as it's not too cute. For example,
Remedies for Insomnia: twenty different ways to count
sheep. Or: Get off that couch: fifteen exercise plans
to whip you into shape.

Next, write out a thesis statement. Your thesis is a
sentence or two stating exactly what problem you are
addressing and how your book will solve that problem.
All chapters spring forth from your thesis statement.
Once you've got your thesis statement fine-tuned,
you've built your foundation. From that foundation,
your book will grow, chapter by chapter.

Your thesis will keep you focused while you write your
ebook. Remember: all chapters must support your thesis
statement. If they don't, they don't belong in your
book. For example, your thesis statement could read:
We've all experienced insomnia at times in our lives,
but there are twenty proven techniques and methods to
give you back a good night's sleep.

Once you have your thesis, before you start to write,
make sure there is a good reason to write your book.
Ask yourself some questions:

* Does your book present useful information and is
that information currently relevant?

* Will you book positively affect the lives of your
readers?

* Is your book dynamic and will it keep the reader's
attention?

* Does you book answer questions that are meaningful
and significant?

If you can answer yes to these questions, you can feel
confident about the potential of your ebook.

Another important step is to figure out who your
target audience is. It is this group of people you
will be writing to, and this group will dictate many
elements of your book, such as style, tone, diction,
and even length. Figure out the age range of your
readers, their general gender, what they are most
interested in, and even the socio-economic group they
primarily come from. Are they people who read fashion
magazines or book reviews? Do they write letters in
longhand or spend hours every day online. The more you
can pin down your target audience, the easier it will
be to write your book for them.

Next, make a list of the reasons you are writing your
ebook. Do you want to promote your business? Do you
want to bring quality traffic to your website? Do you
want to enhance your reputation?

Then write down your goals in terms of publishing. Do
you want to sell it as a product on your website, or
do you want to offer it as a free gift for filling out
a survey or for ordering a product? Do you want to use
the chapters to create an e-course, or use your ebook
to attract affiliates around the world? The more you
know upfront, the easier the actual writing will be.

Decide on the format of your chapters. In non-fiction,
keep the format from chapter to chapter fairly
consistent. Perhaps you plan to use an introduction to
your chapter topic, and then divide it into four
subhead topics. Or you may plan to divide it into five
parts, each one beginning with a relevant anecdote.

How to make your ebook "user friendly"

You must figure out how to keep your writing engaging.
Often anecdotes, testimonials, little stories, photos,
graphs, advice, and tips will keep the reader turning
the pages. Sidebars are useful for quick, accessible
information, and they break up the density of the
page.

Write with a casual, conversational tone rather than a
formal tone such as textbook diction. Reader's respond
to the feeling that you are having a conversation with
them. Break up the length and structure of your
sentences so you don?t hypnotize your readers into
sleep. Sentences that are all the same length and
structure tend to be a good aid for insomnia!

Good writing takes practice. It takes lots and lots of
practice. Make a schedule to write at least a page a
day. Read books and magazines about the process of
writing, and jot down tips that jump out at you. The
art of writing is a lifetime process; the more you
write (and read), the better your writing will become.
The better your writing becomes, the bigger your sales
figures.

In an ebook that is read on the screen, be aware that
you must give your reader's eye a break. You can do
this by utilizing white space. In art classes, white
space is usually referred to as "negative space."
Reader's eyes need to rest in the cool white oasises
you create on your page. If your page is too dense,
your reader will quit out of it as soon as their eyes
begin to tear.

Make use of lists, both bulleted and numbered. This
makes your information easy to absorb, and gives the
reader a mental break from dissecting your paragraphs
one after the other.

Finally, decide on an easy-to-read design. Find a font
that's easy on the eyes, and stick to that font
family. Using dozens of fonts will only tire your
readers out before they've gotten past your
introduction. Use at least one and a half line
spacing, and text large enough to be read easily on
the screen, but small enough so that the whole page
can be seen on a computer screen. You will have to
experiment with this to find the right combination.

Of course, don't forget to run a spell and grammar
check. You are judged by something as minor as correct
punctuation, so don?t mess up a great book by tossing
out semicolons randomly, or stringing sentences
together with commas. (By the way, that's called a
"comma splice.")

Last of all, create an index and a bibliography.
That's it! You've written a book! Now all you have to
do is publish your ebook online, and wait for download
request from your website visitors. 
Presented By Larry Guzda

Build Your Business Even If You Are On A Budget. These Free Videos Will Show You How! http://www.blghomebiz.com/
Note!! I will probably make money from purchases from recommended sites on this blog, assume I will profit from recommendations on this site. This Article May Be Copied, BUT, NOT Changed In Any Way

Ovecoming Writer's Block

What is writer's block?

Well, I just can't think of a single darn thing to
say. Oh well, I'm outta here!

Sound familiar? No! Oh, get real! We've all
experienced this phenomenon when we absolutely have to
write something, particularly on deadline. I'm talking
about. . . . .uh, I can't think of what the word is .
. . oh, yes, it's on the tip of my tongue . . . it's:

WRITER'S BLOCK!!!!

Whew! I feel better just getting that out of my head
and onto the page!

Writer's block is the patron demon of the blank page.
You may think you know EXACTLY what you're going to
write, but as soon as that evil white screen appears
before you, your mind suddenly goes completely blank.
I'm not talking about Zen meditation
stare-at-the-wall-until-enlightenment-hits kind of
blank.

I'm talking about sweat trickling down the back of
your neck, anguish and panic and suffering kind of
blank. The tighter the deadline, the worse the anguish
of writer's block gets.

Having said that, let me say it again. "The tighter
the deadline, the worse the anguish of writer's block
gets." Now, can you figure out what might possibly be
causing this horrible plunge into speechlessness?

The answer is obvious: FEAR! You are terrified of that
blank page. You are terrified you have absolutely
nothing of value to say. You are afraid of the fear of
writer's block itself!

It doesn?t necessarily matter if you've done a decade
of research and all you have to do is string sentences
you can repeat in your sleep together into coherent
paragraphs. Writer's block can strike anyone at any
time. Based in fear, it raises our doubts about our
own self-worth, but it's sneaky. It's writer's block,
after all, so it doesn't just come and let you know
that. No, it makes you feel like an idiot who just had
your frontal lobes removed through your sinuses. If
you dared to put forth words into the greater world,
they would surely come out as gibberish!

Let's try and be rational with this irrational demon.
Let's make a list of what might possibly be beneath
this terrible and terrifying condition.

1. Perfectionism. You must absolutely produce a
masterpiece of literature straight off in the first
draft. Otherwise, you qualify as a complete failure.

2. Editing instead of composing. There's your
monkey-mind sitting on your shoulder, yelling as soon
as you type "I was born?," no, not that, that's wrong!
That's stupid! Correct correct correct correct?

3. Self-consciousness. How can you think, let alone
write, when all you can manage to do is pry the
fingers of writer's block away from your throat enough
so you can gasp in a few shallow breaths? You're not
focusing on what you're trying to write, your focusing
on those gnarly fingers around your windpipe.

4. Can't get started. It's always the first sentence
that's the hardest. As writers, we all know how
EXTREMELY important the first sentence is. It must be
brilliant! It must be unique! It must hook your
reader's from the start! There's no way we can get
into writing the piece until we get past this
impossible first sentence.

5. Shattered concentration. You're cat is sick. You
suspect your mate is cheating on you. Your electricity
might be turned off any second. You have a crush on
the local UPS deliveryman. You have a dinner party
planned for your in-laws. You . . . Need I say more.
How can you possibly concentrate with all this mental
clutter?

6. Procrastination. It's your favorite hobby. It's
your soul mate. It?s the reason you've knitted 60
argyle sweaters or made 300 bookcases in your garage
workshop. It's the reason you never run out of Brie.

FACE IT ? IT?S ONE OF THE REASONS YOU HAVE WRITER'S
BLOCK!

How to Overcome Writer's Block

Okay. I can hear that herd of you running away from
this article as fast as you can. Absurd! you huff.
Never in a million years, you fume. Writer's block is
absolutely, undeniably, scientifically proven to be
impossible to overcome.

Oh, just get over it! Well, I guess it's not that
easy. So try to sit down for just a few minutes and
listen. All you have to do is listen ? you don't have
to actually write a single word.

Ah, there you all are again. I am beginning to make
you out now that the cloud of dust is settling.

I am here to tell you that WRITER'S BLOCK CAN BE
OVERCOME.

Please, remain seated.

There are ways to trick this nasty demon. Pick one,
pick several, and give them a try. Soon, before you
even have a chance for your heartbeat to accelerate,
guess what? You're writing.

Here are some tried and true methods of overcoming
writer's block:

1. Be prepared. The only thing to fear is fear itself.
(I know, that's a clich?but as soon as you start
writing, feel free to improve on it.) If you spend
some time mulling over your project before you
actually sit down to write, you may be able to
circumvent the worst of the crippling panic.

2. Forget perfectionism. No one ever writes a
masterpiece in the first draft. Don't put any
expectations on your writing at all! In fact, tell
yourself you're going to write absolute garbage, and
then give yourself permission to happily stink up your
writing room.


Presented By Larry Guzda

Build Your Business Even If You Are On A Budget. These Free Videos Will Show You How! http://www.blghomebiz.com/
Note!! I will probably make money from purchases from recommended sites on this blog, assume I will profit from recommendations on this site. This Article May Be Copied, BUT, NOT Changed In Any Way