Tuesday, May 20, 2008

Home Business Marketing-Day -Two

Welcome to Day 2 of the 7 Day
Home Business Marketing E Course

Today's Message:
Zero In On Your Target Market And Stand
Back As Your Golden Goose Goes To Work...


Now, first let's get very specific
about exactly WHO our target market is...

With home biz marketing there are
literally thousands of different products
and niches you can market to. There are
home biz products and commission structures
for just about anything you can think of.

I am going to be teaching
you how to become a respected expert in the
home biz/internet marketing niche and the
"make m.oney from home" gang.

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Become The Respected Expert
--------------------------

With this in mind, who is our target market?
Most people marketing "make m.oney" products
are going after the wrong people.


Do we market to "opp'ortunity seekers"?

Absolutely not!

This is so critical to understand right now.
Opp'ortunity seekers are people who have filled
out a generic "make m.oney from home" or "work
at h.ome" ad.

These people most likely have never
owned a h.ome business in the past and
certainly do not know the specifics of
our industry.

When you work with these types of
leads and traffic, you are setting
yourself up for a whole lot of frustration.

The majority of these people won't
even be looking for a "business" or to
invest any capital to get started in
something. They are just looking for
JOBS from home.

You could market "work f.rom h.ome directories"
to these people but most of these are just
deceptive ploys to get them to start a business
and do not offer any real value.

-----------------
Do THIS Instead...
-----------------

Let's instead; market to entrepreneurs
who are serious about really making a
living from home.

The average person searching for
"make m.oney from home" information
probably doesn't even know what the terms
"affiliate" "IM" or "M.L.M" mean in the
context of what we do. They are not
educated marketers.

Why on earth would we want to pay
money to contact this type of traffic?
But that is exactly what many of our
home biz programs are telling us to do.

I have spent literally thousands of
dollars marketing to opp'ortunity seekers
and the results were poor at best. Yes,
I was making sales but rarely did I turn
a profit.

What really skyrocketed my income
was when I began marketing to
OTHER home biz marketers!

After several months of marketing
to generic opportunity seeker traffic,
I became fed up, sick and tired and
started searching for a better way.
I finally discovered the very principals
I am sharing with you in this E-course
and it forever changed my results.

So, with all this in mind, here is
exactly who we want to be marketing to....

----------------------------------
OTHER EXPERIENCED Home Biz MARKETERS
----------------------------------

Yes, people who are already in our
industry, people who are already educated
and have been through the trenches already.

Successful or not, at least
they understand the basics!

This is direct marketing 101.
Market to product buyers not opp seekers.

There is no better prospect for
your business than another home biz marketer.

I'll take 10 good home biz marketer leads
over 300 opp'ortunity seeker leads any day.

Here is the best part... There are
hundreds of home biz programs and networks
out there with frustrated marketers looking
for good advice on how to achieve success.

They are being crammed with bad advice
and they know it by their lack of results.

We provide these same people with
quality, timeless, PROVEN marketing
strategies and they will come running.

Become the hunted instead of the hunter  Click Here

Presented by   Larry Guzda

This article may be copied, but NOT changed in any way

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