Welcome to day 5 of 7 in the
Home Business Marketing E Course
Today's Message:
Never Buy Traffic Again
(unless you want to)
Clients are always asking me about
the best F'REE ways to market online...
Well, here they are.
Use the below strategies to actually
MAKE m'oney every time you generate a
lead for your business.
When the lead is f'ree, then it's all profit!
Here is my top 4 ways to generate
f'ree or nearly f'ree tar'geted traffic
to my capture pages.
Press Releases
Blogs
Articles
Forums
Now, these strategies are not "do it
once and forget it" type strategies.
You must commit to a consistent submission
process.
Here is a sample of what I would recommend
you do on a weekly basis:
* 3 press release
* 5 blog posts
* 5 articles
* 20 minutes DAILY participating
in online forums
Now the key to the above strategy is
that it is VERY doable for anyone.
Plus, you do not want to over saturate
and risk being banned from various services.
Simply post and submit using the
above strategies and you'll start to
receive a steady flow of fresh prospects
submitting their contact info into your
capture page.
For those of you who are not familiar
with these strategies, let's break a
couple of them down...
Always keep the below five tips in
mind when creating content for any
of these marketing strategies...
Tip: Always provide VALUABLE content.
Tip: Stick to a THEME. Know who your
target audience is and write to them.
Tip: Add content REGULARLY.
Tip: Convert traffic to LEADS, send all
traffic to your lead capture pages.
Tip: Time is valuable, OUTSOURCE your
writing for as much as possible,
then simply edit for accuracy and
fine points.
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Press Releases:::
====================
Having a press release makes you an
expert, authority, and respected.
Another great thing about press releases
is they get your URL's all over the search
engines IMMEDIATELY. Yes, Immediately. No
waiting 3-6 weeks or even 6 months. Your
releases could get indexed within 24 hours.
Top 10 search engine listings are very common.
When is the Best Time To Submit a Release?
Submit them on Thursdays and Fridays, so
they are released on Saturdays and Sundays
in the media. There is a two day delay if
you use PR Web. Your strategy is not for
media publication, which might include a
release being put in magazines, or newspaper,
but mainly for Search Engine Optimization. You
want an online audience to find you, not an
offline.
When using a service like PR Web, the competition
for #1 or a top 10 listing on page one of PR Web's
MAIN website is LESS on weekends too, as people
are not paying top dollar to be there on Saturdays
and Sundays, when media people are not working
traditional 9-5 jobs.
What Are the Elements to be
Included in Your Press Release?
Title
Subhead
Body
Keywords
Contact Info
TITLE
Your title should be keyword rich, with the
specific niche you are marketing to. Try for
the first 5 words to be your keywords you want
the press release optimized for. Do some keyword
research, using
www.goodkeywords.com to see what
people in your niche are most looking for and
also buying. Add those popular keywords into
your title.
Use good copywriting headlines of the past,
and modify them to fit your situation. Many
great long copy style "direct response" sales
letters have wonderful titles and headlines which
you can modify and borrow.
SUBHEAD
Your subhead should also be keyword rich,
repeating some of the main keywords found
in the title, but telling a little more info
in 2-3 sentences. This is where you summarize
what your PR is going to talk about.
BODY
Your body must contain a great story, which
makes readers want to read it. It can be short
or long, but add relevant keywords and keyword
phrases to it which will help optimization. You
might want to have your keyword or key phrases
mentioned 4-7 times in your release.
The length of your release should be 100-500
words. Some services take more words than that,
but if you can do a power punched release with
all the goods in it and make the media take
notice, do make it short.
Include the basics in your body which one
would find in everyday newspaper articles.
Who
What
When
Where
Why
How
Tell a story and speak to the news media,
don't sell to them. Don't make your press
release, "Press Release Spam or PRSpam." Don't
make it an ad and try to sell the product or
service in your release. The idea is to make
them curious, and want to go to your sites,
find out more, where you can collect a lead
or make a sale there.
Don't use words like "You can m'ake money".
Use words like "One can m'ake money..." Speaking
in the right "person" makes it legit. Watch how
you use, "I said, you said, or he/she said."
Also ad your website URL in the body if
you can, and if it is relevant.
KEYWORDS
Usually you can select 5-10 keywords,
depending on which services you are using,
which are the ones you used in your press
release content, which helps get you listed
for them with Search Engine Optimization,
and that will bring you targeted niche traffic.
CONTACT INFO
Your Contact info should be a website,
or phone # where you can capture a leads
contact information.
** CAUTION:
Beware of getting in trouble with the
companies you represent. Some do not allow
press releases to be published with out permission.
If you are lucky, you will get off with just a
warning but you could be risking your whole
business relationship.
So, be sure what you are writing about is
okay and always get permission first from a
compliance department if you are not the owner
of the company or representing something or someone
else.
If you would like to write about a newsworthy
event of another company and use their publicity
to get you publicity, ask permission first.
How to Write Press Releases
Do a search for keywords similar to
yours and read how others have written
their releases to get more of an idea
how to write yours.
www.prweb.com has a
search box, which you can type in your
keywords and see the patterns, flows and
styles of similar press releases.
================
Forums:::
================
Internet forums are a great place to
market your business if used correctly.
If used incorrectly you can totally
discredit yourself and your opportunity.
What are Forums?
They are concentrated communities of
highly targeted prospects that are all
interested in the same things.
Why are they a great place to market
your h'ome business?
1. Forums are HIGHLY targeted.
2. You can learn great new tips and tricks
on any particular topic.
3. Your links remain over time and increase
in number with every one of your posts.
The biggest reason that forums are a great
place to market your business is that people
that click through to your ads will already
be familiar with affiliate marketing or internet
marketing because those are the types of forums
where you'll be promoting your business.
If a prospect from a h'ome business or
affiliate marketing forum sees value in
what you're promoting and joins your business
they'll already know how to get off to a fast
start without your help.
You'll be promoting your business through
what's called a "signature box". I don't
get thousands of hits a day, but I probably
get 20 - 30 highly targeted hits on average.
With forums, that's enough. It's a constant
flow that slowly grows over time.
If you post a comment on a highly viewed
thread hundreds of prospects in a single
day may see your signature box advertising
your lead capture page.
I want to make it very clear that you
should not post a comment just to get
your signature box seen. This is SPAMMING
and it's distasteful.
The other forum members will know what
you're doing and they will remember you as
being someone that tries to take away from
the community instead of trying to add to it.
Only add to the discussion if you have something
of value to include otherwise just read, learn,
and wait for your turn to chime in.
How do you find forums?
Just go to Google and do a search for
h'ome business forums or network marketing
forums, you get the idea. Save yourself some
time, if it looks like no one has made a post
in a forum for the past month it's probably
not worth your time.
Here are a couple I visit regularly:
http://www.wahm.com/forum
http://www.warriorforum.com/forum
How do you participate?
First you just register as a member of the forum,
set up your "signature box", and then simply participate.
Like I said before don't SPAM! Chime in when
it's your turn and don't be afraid to ask
questions. If you've had a burning question
that you haven't been able to find the answer
to - forums are the best place to ask that
question.
Find 5 forums in your target market
and register yourself as a member. Commit
to making a least three posts per day per
forum from here on out.
Signature Tip: Always send people to your
personal capture page that will grow your
own list!
Sample Signature:
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Recommended by Larry Guzda
=======================================
All of these strategies are very simple to
implement. If you ever get stuck, simply post
your question in a quality internet marketing
forum.
Now that you know how to generate a consistent
stream of leads for F'REE, it's time to show
you how to really ramp up your efforts so you
can begin to see some exponential results.
Google adwords is going to be the key to
helping you go from a solid 4 figure monthly
check to a significant FIVE figure monthly
check - quickly.
Google adwords will allow you to set
up campaigns that will really automate
your efforts.
I'll show you exactly what I do.
Start putting the above free methods
into action today and we'll get started
with Google adwords tomorrow.
Become the hunted not the hunter Click Here
Presented by Larry Guzda
This article may be copied,but NOT changed in any way