Sunday, November 22, 2009

A Simple Trick To Increase Your Conversions Up To 500%

"A Simple Trick To Increasing Conversions Up To 500%"

There is an almost fool-proof way to increase the conversion rate of your online offer. And not any minor increase. I'm talking MAJOR increases in conversions of up to 500% or more...

The secret is to offer a free trial period, or free trial of some sort.

Don't make the mistake of overlooking the POWER of free trials just because the concept sounds simple. Some of the best converting sites online are those that offer free trial periods.

Think about it. The big "road block" to ordering online is skepticism. People aren't sure about what they'll get, or what happens when they click that order button. So what you want to do is eliminate all doubt on the part of your customers with the free trial offer.

If offering a monthly membership site, offer a 7 day trial period. You DO want to take the payment information up front. But assure your customer that they won't be billed until after the 7 day trial is up. And assure that they may easily cancel at any time BEFORE the trial period expires.

If offering an ebook (as another example), offer a couple chapters of the book (at different timed intervals) to your customers during the trial period. Make sure to "leave 'em hanging" so that they'll really want to receive the next chapter when their billing begins.

This isn't rocket science! Obviously there are some situations in which it's just not practical or possible to offer a free trial. But in nearly every case I've tested, offering a free trial increases conversions AND paying customers is a big, BIG way.

Get creative and see how YOU can offer a free trial to your prospects. And watch your sales increase!




Presented By  Larry Guzda

This article may be copied,but NOT changed in any way

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