"The Ultimate Selling Secret!"

So what's the ultimate key to selling a product or service?...

It's simply to offer PROOF that the *benefits* you're promising will
be delivered upon.

For example, if you're offering a traffic service with the benefit of
delivering "1,000 visitors per week" - you need to do all you can in
your ad copy and sales messages to PROVE that you can deliver
on that promise.

One way to provide proof would be to offer testimonials.

Another way would be screenshots of results gained with your product.

Another would be to show the product in action on video.

There are all sorts of ways to provide proof.

The more PROOF you can provide to your prospective customers,
generally the more sales you'll make!

Obviously, your ad copy (headlines, sales letters, classified ads, etc.)
should spell out the ULTIMATE BENEFIT of your product (along with
listing all possible "sub" benefits). That's objective #1...

But what really packs the punch and does the selling is giving PROOF
of those benefits. In fact, your sales letter/message could contain
little more than offering the ultimate benefit, and providing proof
that you can deliver on that benefit (that your product or service
actually DOES what it claims) - without any other elements or "filler"
copy, and generate sales like crazy!

Your prospective customers are looking for proof. If you don't offer
proof and your competitors do, they'll leave your site and buy from
the competition!

If you have a benefit that people want, and can provide PROOF
supporting that benefit...

*You have a winning offer!* Period.

Check out this  ONE

Presented By  Larry Guzda


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